Client project
HEALR
Full Shopify website design and build for a hydration brand, covering the DTC storefront and its B2B wholesale side.
- Role
- Shopify design and development
- Type
- Shopify storefront + B2B
Hi, I'm Gabriel Idoko.
I build and grow e‑commerce experiences.
I'm a Shopify developer and e-commerce growth specialist working across website design, paid advertising, and store operations.
Based in Lagos, Nigeria. Working with brands internationally.
About
Close to the whole picture.
I've designed and built storefronts for brands like HEALR and Time Biotech, and I run paid advertising and operations for Earthline Naturals. Some weeks that means layout and theme work. Others it means creative tests, landing pages and the numbers behind them.
I like working on both sides because they inform each other. How a store looks changes what an ad can promise, and what happens after the click changes how a store should be built. I work from Lagos, Nigeria with teams in other time zones, and I keep communication simple and direct.
Selected work
Four client projects.
Each case study says what I was responsible for, what the project covered, and where the live site is.
Client project
Earthline Naturals
Meta media buying, creative testing and conversion work for a wellness brand, as an agency-assigned client.
- Role
- Media buyer and growth operator
- Type
- Paid advertising and CRO
Client project
Time Biotech
Full Shopify storefront redesign for an Australian peptide brand, designed mobile-first and implemented live.
- Role
- Shopify redesign (design and implementation)
- Type
- Shopify storefront redesign
Client project
PrimeHour
Shopify store, product page and offer presentation for a men's health supplement brand.
- Role
- Shopify store, product page and offer work
- Type
- Shopify store
Other projects
Other work.
HEALR AI Sales Agent
A working AI-powered system that handles sales conversations for HEALR.
AI automation · Built the system
Experience
Two sides of e-commerce, one person.
What I do, grouped by the kind of problem. The projects above are the evidence.
Shopify development
Designing and building storefronts, then shaping the store around how the brand actually sells.
- Storefront design and build
- Website redesigns
- Product variants and subscriptions
- B2B and wholesale setups
- Multi-market configuration
Growth and operations
Running the paid side and the day-to-day operations that keep a store moving.
- Meta Ads media buying
- Creative testing
- Landing page optimisation
- International localization
- Store operations
- AI-powered sales automation
Timeline
Where I've worked and what I've delivered. Where only the year is confirmed, only the year is shown.
Roles
- Independent Shopify developer and e-commerce specialist
Self-employed · Storefront builds and redesigns for independently acquired clients, plus my own projects.
2024 – Present
- E-commerce growth and CRO specialist
Confidential e-commerce growth agency · Paid media and conversion work on assigned DTC brands, including Earthline Naturals.
Nov 2025 – Sep 2026
Projects
Shopify design and development · Independent client
2026
Media buyer and growth operator · Agency-assigned client
2026
Shopify redesign (design and implementation) · Independent client
2026
Built the system · Other work
Shopify store, product page and offer work · Independent client
2026
The full timeline is in my resume.
Contact
Hiring, building, or just want to compare notes? Email is best.
I work with recruiters, Shopify and SaaS teams, DTC brands and other builders. Tell me a little about what you're working on.